![]() ![]() It's no wonder advertisers are pouring marketing dollars into YouTube ads and content. With more than 14 billion monthly visits, the Google-owned video service is the second-most-visited website with males ages 25 to 34, accounting for YouTube's biggest demographic, at 11.6 percent. "It us to help change the perception of the Volvo brand."Īutomakers view YouTube as a powerful platform to market to the next generation of customers. "There are a lot of really amazing features within the vehicle that we want to introduce younger audiences to," she said. The video makes the product the hero while "giving a ton of latitude to the creator in terms of how they bring the product story to life," Moynihan said. ![]() "So we decided that it made sense to close the beat with the closing of the trunk." "The trunk sounded really dynamic because it's one of those hydraulic closing things," Bumford said in the video. The collaboration includes a behind-the-scenes-look video in which Huang and producer Keeley Bumford show viewers how they "made a banger out of car sounds." "We're constantly challenging our media partners to bring us opportunities and new ways to reach our audiences." ![]() "It gives us that opportunity to hit the sweet spot in a way that's entertaining," Moynihan said. Huang's subscribers are between 25 and 34 years old. Moynihan said Huang's 2.3 million YouTube channel subscribers give Volvo access to a demographic target market of 25- to 44-year-olds. The XC60, which competes with the Audi Q5, BMW X3 and Mercedes-Benz GLC, accounted for more than a third of Volvo's U.S. ![]()
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